About WTF

Brett St Clair and Michael Cowen started WTF as an accidental podcast, which we called ThinkWTF. 

We wanted understand the impact of disruption and how you should transform. One of the biggest disruptive outcomes is the shifting nature of trust. So we set out to interview some of the world’s leading minds and people who are doing.

To dig deep into digital disruption we’ve combined our over 50 years of digital experience. Brett brings his experience as a Google Country Manager and Director of Digital at Barclays Africa. Michael brings his experience as Mindshare’s Digital Director and Deloitte Digital Advisory Director.

Our purpose at WTF is to rebuild brands trust through digital technology.

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