T:WTF 002 – Practical Insight on Building an IoT Startup with Mark Allewell

No one has been fired for not implementing an IoT solution. That’s how new this technology and thinking really is. And it’s why we wanted to talk to Mark Allewell. He’s the founder and CEO of IoT business Sensor Networks.

Iot Is a big issue – especially for Brett who digs deep into using Googles IoT Core through our digital interventions. But he’s a geek. What I like about IoT is how it redesigning the way networked intelligence works and moving intelligence to the edge.

The Idea For Network Sensors

Mark for stumbled into the idea of what would become Sensor Networks while taking the time out to travel the world. Mark had sold off tourism Radio and needed a timeout and was travelling the world.

The idea behind Sensor Networks is to help insurance companies reduce risk, through smart sensors. Its a highly focused business and Mark is dogmatic about what he says no to. It was this attitude and approach to business that was really inspiring about this conversation.  

Entrepreneurial Wisdom

Brett and I love talking to entrepreneurs. Yet through these chats, we do see the difference between an entrepreneur who is truly enterprising and one who is just ticking over.. Mark is one of the former. He has taken his battle scars and turned them into real wisdom.

What was an unexpected outcome of this chat was the wisdom Mark shares a lot of his entrepreneurial experiences. He talks about the key lessons that he learned along the way, He expands on how he’s evolved into the IoT/Technology space.

Mark offers some very practical, solid advise around getting the business going, raising the cash to grow the business.

This is one of those good podcasts that Brett and I turned to each after said. Boom. That’s as a ripper.

Find Mark

If you want to find more info on Mark and Network Sensors, please click on the respective links:

Linkedin | Twitter | Company Website

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Michael Cowen

Michael Cowen

Michael Cowen is the CEO of WTF and co-host on the ThinkWTF Podcast. I focus on helping business build systems where their people thrive. You can book my keynotes on WTF Keynotes

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