The Changing Media – With Amanda Bester

The world of media is changing faster than most realise.

Brett and I see this in our work where we are experimenting with AI-driven marketing solutions. Its early days but initial experiments have exceeded all our expectations.

This is why we wanted to chat with Amanda Bester at Leaderex. She founded and leads Pragmattica, an independent Digital Consultancy offering services in strategic business development. They specialise in commercial monetisation strategies, operations and skills development for companies and individuals in the digital media industry.

You can see more about Pragmattica and Amanda on the Pragmattica website.

This chat was one of the wilder chats we had on a podcast!


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Michael Cowen

Michael Cowen

Michael Cowen is the CEO of WTF and co-host on the ThinkWTF Podcast. I focus on helping business build systems where their people thrive. You can book my keynotes on WTF Keynotes

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