Welcome to the future of AI-driven branding!
Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and – well you get the idea.
So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?
To understand this we asked BrandQuantum CEO, Paula Saertini, who is a passionate believer in the alchemic power of branding, design and technology.
Once again we recorded this podcast at leaders so it took a while to clean up the background sounds and get the balances right – which we did not always get a 100%
You can find out more about BrandQuantum on their website