Building A Digital Platform From The Ground Up.
I have worked on the KFC brand before digital marketing really got going at YUM. Ben joined there just after I moved on and I know how much work he had in front of him. I can tell you he had a few digital challenges that he needed to get on top of and manage. To say that he has done an amazing job is to undersell the effort he has put in there and the value he created for the brand.
As a digital marketer, he’s done an amazing, innovative job of building the back end systems, done some very clever creative campaigns and his work is agencies to deliver real brand value to the brand.
Ben shares his experiences and what he has had to go through to get to where he is. He also shares the challenges that he has faced. For anyone who is looking at a career in digital marketing, this podcast is worth listening to.
More About Ben
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